Dea’s own experience prior to 1991 was with a leading Lancashire advertising and PR agency, where she worked as a copywriter and PR exec on accounts such as Booths supermarkets, Pataks Indian foods, Preston Borough Council, Monsanto, Rectella curtains and Fairclough Homes.

Since then, The Competitive Edge has provided marketing communications and consultancy to clients such as;

*Sweet Dreams - bed manufacturer - full marketing and PR services; including creating all marketing material, from concept to print, including photography
*Bill Beaumont Textiles - furnishings manufacturer - project marketing and PR services, creating brochures and flyers, newsletters and point-of-sale
*Recor NV - Belgian furniture manufacturer - UK marketing projects, including direct mail campaigns to retail stockists
*NRL Ltd – £75m t/o technical recruitment agency – marketing communications and PR
*SJ Units – furniture manufacturer – marketing communications
*Simply Contracting Ltd – accountancy service for contractors – marketing communications and PR
*Impact Socket Supplies - engineering manufacturer - marketing communications and PR
*Blackpool & The Fylde College - School of Art & Design - copywriting of prospectus
*Preston Hearing Centre - retailer - marketing communications and PR
*John Barnes - equestrian photographer - marketing communications
*Action Network magazine – freelance journalism