Copywriting is all about engaging your audience’s attention and persuading them that this product or service is for them.

Copywriting follows certain marketing rules that make the words more effective. Sometimes the job will call for very few words – an advertisement, say – and sometimes for thousands – perhaps an informative brochure or prospectus. They both call for thought and creativity.

Dea Parkin of The Competitive Edge has been a copywriter for nearly 20 years and has considerable experience of just about every kind of copywriting task.

Often, they're tasks where the copy works hand-in-hand with design, as with many marketing communications. Sometimes the design is supplied and drives the copy, at other times the work is copy-led.
Sometimes, the copy is stand-alone, for example, a sales letter, editorial, article, report, or press release.
And sometimes the copy has already been written, but the client knows it needs editing, or polishing, or tweaking. Sometimes simply proof-reading!

Whatever the task, we’ll make it shine.

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