Dea Parkin
Specialist writer for business since 1991


Writing the words for business communications. Enhancing your business or organisation’s offer. Marketing your brand. Making your communications effective. Contributing to your success.

My career began as a copywriter for a large ad agency in Preston, working on accounts such as Booths the Grocer, Pataks Foods, Fairclough Homes, Dorma, Monsanto and Preston Council.

In 1991 I established The Competitive Edge, now Competitive Edge Ltd, and I’ve spent the two and a half decades since writing for business.

Copywriting is all about selling benefits. Sometimes it can be clever and use wordplay to drive home a point. Sometimes it’s about making complex issues easy to understand. Sometimes it’s about telling a story and letting people draw the inference for themselves: this is who or what I want to be; this is what I need, this is how I can get it. Whatever form it takes, good copywriting gets your message across.

Clients have included: furniture and furnishing manufacturers; diverse retailers; schools and colleges; professional business firms in areas such as law and accountancy; technical recruitment consultancies; car dealerships; sole traders and SMEs; not-for-profit organisations and more.

The largest client I’ve worked for had a turnover of £80m. The company I’ve worked for longest, with a turnover of around £18m, has been my client since 2003.

I’ve written the copy for many different media. These are the most usual.

  • Brochures
  • Editorials
  • Prospectuses
  • Product names
  • Point-of-sale
  • Websites
  • Leaflets & flyers
  • Newsletters
  • Presentations
  • Straplines
  • Posters
  • Blog posts
  • Ads
  • Press releases
  • PRecruitment Ads
  • Direct mail
  • Emailshots

The biggest secret of strong copywriting? Sell the benefits, not the features