PR can reap most rewards for the least amount of expenditure than just about anything else in the marketing mix.

Many organisations don’t see how it can work for them. Sometimes this is because they think PR is to do with spin, and making bad news sound good. (It can be, but in 15 years we’ve only been involved with one actual instance of this, beyond giving general advice.)

And sometimes it's because they think PR will be too expensive. Our rates can change this viewpoint too!
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The three kinds of PR The Competitive Edge is most involved in:
Local or regional PR - News about a company or initiative in a particular area, of interest to specific local media; newspapers, radio and TV
Example: when the md of our client Impact Socket Supplies retired and we achieved considerable coverage of this news in Chorley and Lancashire press
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