Trade PR - News of interest to the trade which a company operates, and the media which serve it.
Example 1: coverage of new product launches from our client Sweet Dreams in national trade press such as Furniture News, which is read by the retailers they’re trying to influence
Example 2: an article by a manager from client Vital Resources in Electrical Times, on a controversial and topical issue. Electrical Times is read by large electrical companies; clients and potential clients of this major recruitment agency.
National consumer PR - Our experience of this is in-depth with regard to home interest titles such as BBC Good Homes, Real Homes Magazine and Woman’s Weekly and, also encompasses national newspapers and supplements. Too many examples to mention; in summary, getting mention and imagery of a client’s products featured in editorial pages – the magazines make no charge for this.

Over the years we’ve had fabric and curtains from manufacturers Curtina, Style Furnishings, Beldorm and most recently Bill Beaumont Textiles (yes, the rugby-playing Bill Beaumont! – his family firm) featured many times in such magazines.
Some manufacturers have questioned the efficacy of this: why go straight to the consumer when the retailer is their customer? The answer is, it is the consumer who is the end-buyer. Their reaction not only influences whether a retailer takes more lines from a particular manufacturer, but of course is ultimately responsible for sales and profits. If we can initiate interest at the consumer’s level through the magazines they read, then this has a significant positive effect. With a database of journalists built over 15 years and constantly updated, and relationships with some of the most influential editors, then if you’re a manufacturer of home interest products, and you’re not already doing consumer PR, contact us. <back