PR services
• identifying relevant media and journalists
• proposing initiatives, stunts, angles and hooks for PR
• communicating with journalists
• writing press releases
• writing editorials and articles
• planning and developing stories and campaigns
• PR and product photography
• commissioning PR tracking service
• collecting coverage and creating scrapbooks
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So, how does PR stack up against advertising?
Considering traditional advertising only, (rather than guerrilla, viral or subliminal advertising), we wrote an article for local business, looking at the pros and cons of advertising versus PR. To view this pdf, click here